As a nightclub owner or promoter one of the major goals to
achieve success is to consistently bring in more ladies than men into your
nightclub. Why is this? It is has been proven time and time again that a higher
percentage of females usually equates to a much better night. The ideal ratio
is 60/40 This is mainly because females dance more often than guys. Females
also help encourage the fellas to dance. And having a few more females than
guys, helps keep the tension down, as the guys stay busy trying to hit on girls
rather than building up testosterone because there is too much competition for
too few females. The majority of nightclub promotions are therefore directed
mostly towards females as it is known that guys are naturally attracted to bars
that have a ton of females in them. Therefore, marketing to guys is almost
pointless as they will eventually show up regardless. One of the more
successful ladies night promotions is to give the ladies exactly what they want...
a bunch of HUNKS to ogle over and choose from.
What's in it For The Ladies? How Do You Ensure a Packed
Ladies Night?
As a DJ I have done many styles of Ladies Nights but the
most successful Ladies Nights started out as Ladies ONLY Nights, with a special
earlier portion of the night dedicated to just the ladies. Specifically we're
talking about starting the night off extra early around 6pm or 8pm with an All
Male Revue Show and dance show extravaganza made specifically for the ladies.
You can opt to just bring in a bunch of local male strippers or you can find
companies that put on more of a Broadway Musical or Vegas Style Show which
makes it more entertaining for the ladies than just a regular strip show.
Starting the night off with an all male revue show ensures that you have a
great head start with a good 100-400 females in the building before your
nightclub night even begins.
There are several formulas for success using an all male
revue show as your focal point and it's really up to each individual nightclub
to decide the best formula for the biggest profits. As a nightclub you may
decide to charge cover to all the females for the all male revue show, or you
may simply charge cover the whole night for both male and females, encouraging
the females to get there early and catch the show as part of their ticket
price. You may opt to let females in free all night regardless of the fact that
they also get a show early in the night and pack out your bar with all females
before charging the guys later in the night.
Another option, if you have a club with multiple rooms, is
to only charge people, that are going to watch the show and let everyone else
in free. The Free people are not allowed to watch the show or enter the special
performance room. Then when the doors all open after the show your club is
already fully packed with both guys and girls from the free section and a bunch
of girls that came to watch the show.
Finally, a double dip solution can be utilized if you have a
multi room club by also bringing in a few female strippers to entertain the
fellas in the second room while the male strippers perform for the female crowd
in the main room allowing you to again charge everyone perhaps $10 to $20 for
females and $15 to $40 for the guys.
You can also sell special seating and bottle service with a
complimentary lap dance or a backstage pass (discuss plans with performers
first) The possibilities are endless.
No matter what your particular formula for utilizing an All
Male Revue Show to increase profits, with proper promotions, you can expect a
huge increase in female attendance and a great jump-start to any ladies night.
A good plan is to pass out two sets of flyers at your club, One for the ladies
telling them about the pre-show party and a second set of flyers for the fellas
so they know to show up after the show for the hottest ladies night in your
city, which will already be packed to the gills with a bunch of crazy females
that have already been worked up and are much more receptive to talking or
dancing with the fellas.
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